Articles
Sharing insights on Data Visualization, InsurTech, and Automation Analytics.
This is a sample article demonstrating how to write and manage your blog section using Markdown syntax. It covers essential formatting such as headings, lists, quotes, and code blocks, making it easy for you to focus on content creation while maintaining a clean, technical structure.
Data Structure of GA4 Export to BigQuery
2023-11-20This article explains the definitions of various fields in the GA4 data table, categorizing them into 'Events' and 'Users' to help you better structure exported BQ tracking.
GA4 Event Guide | Digital Footprint
2023-10-15Unlike Universal GA, GA4 is based on 'events'. This article explains the 4 core event types (Automatic, Enhanced, Recommended, and Custom) to help you master digital footprint tracking in GA4.