GA4 Events: Tracking & Modeling Guide

GA4 Event Guide | Digital Footprint

Unlike Universal Analytics, GA4 is built on an Event-based model. This guide explores the four core categories of events in GA4.

1. Automatically Collected Events

These include session_start, first_visit, and page_view. They are enabled by default as soon as the GA4 snippet is installed.

2. Enhanced Measurement

Advanced interactions like scroll (90% depth), click (outbound), and file_download can be toggled on within the GA4 admin interface without extra code.

3. Recommended & Custom Events

Recommended events are industry-specific templates (like purchase for retail), while Custom events offer full flexibility for unique business logic.